Productions is called product placement.
What is it and what does it involve CONTENTS What is product placement How does product placement work Types of product placement Where to place the product Does product placement make sense Who should handle product placement What is product placement Product placement comes from the United States. Its beginnings are said to have taken place in the s, when radio stations developed rapidly overseas. It was then that some brands started advertising their products in broadcasts, paying for this form of promotion. In fact, the fathers of product placement are tobacco company marketers who had to circumvent the legal provision prohibiting typical advertising activities.It was then that the heroes of films and TV series were equipped with brandtobacco products and smoked them ostentatiously in key scenes. Today, we encounter product placement not only in films and series, but also in entertainment Algeria WhatsApp Number programs, breakfast shows, blogs, vlogs and other forms of video on the Internet. But what exactly is product prognosis Product placement is a form of advertising in which goods, services, brand logos or trademarks appear in productions aimed at a wide audience. They are shown in such a way that they reach the recipient's awareness and at the same time do not bear the hallmarks of traditional advertising.
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Product sserviceslogos shown as product placement are most often presented against a background and included in the context of production. How does product placement work The specificity of product placement is similar to wordofmouth marketing . It involves presenting produc tsservices outside the context of traditional advertising, using the authority of a specialist in a given fielda person liked or valued socially, as well as convincing a potential customer that a given product is of interest to a specific target group. Thanks to this, the risk of the socalled banner blindness among recipients. They very often skip traditional advertisements before duringafter films or on websites, and when .
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