Does your customer respond better

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What targeted marketing are you willing to pay for your product? Will you be using a subscription or transactional model? A good price is one that suits your business goals, matches your customer profile, and makes you competitive in the market. 4. Formulate your promotion strategy Your promotion strategy is your plan of action to promote your product to your target customers. Here, you must formulate a marketing plan that outlines the exact steps you will take to reach your customer base. The methods you use to promote your product will depend entirely on the product or service you are selling.


For example, while a company uses a sales team to pitch its products to other companies, another company may instead focus on social media marketing to increase brand awareness and attract potential phone number database customers. As you formulate your promotionreach your target audience?  to outbound marketing tactics, such as phone calls or radio ads, or inbound marketing efforts such as search engine marketing ? Where does your target audience spend most of their time? What marketing channels penetrate that space?

   


What marketing methods can you realistically implement right now given your current budget? 5. Choose your sales and distribution channels Sales channels are where consumers can buy your product, while distribution channels are the ways your product actually reaches your customer. Often, sales channels and distribution channels can be the same, as when a consumer buys directly from a manufacturer. In other cases, distribution channels can be more complex, such as when a producer sells to a wholesaler, who in turn sells to a retailer who then sells his products to the final consumer. Whether you decide to sell your product in person or online, direct to a consumer, wholesaler, or any other type, depends on the unique needs of your product.