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Obvious that companies are investing in advertising to raise awareness and promote products and that requires people with the skills to craft, plan and implement campaigns that influence an audience. What digital skills do marketers working in pharma need? These challenges mean that marketers need to work faster and smarter to keep up. Let’s look at the top seven skills pharma marketers need in .  Social media By , the number of people using social media is predicted to reach over  billion, that’s more than half the people on the planet! With such a huge reach, it’s an important channel for pharma companies to spread awareness, share company news and promote their brand. That’s why social media is an important skill for marketers to


have as it provides a great platform for sharing information and educating the public but also drives engagement and opens up a line of communication between the brand and its audience. Here’s an example from Johnson & Johnson’s Exit Mobile Number List Twitter page. Johnson & Johnson Twitter page Johnson & Johnson Twitter page Social media is an effective way to reach and engage consumers and there are a lot of networks to consider in your strategy. So it’s important to have skilled staff that understands social media marketing so they can be active and respond to queries if required. Increasingly, social media is becoming a customer service channel and a lot of consumers expect to get responses that way.  Artificial Intelligence Companies can





sometimes get scared by the concept of artificial intelligence. But AI technologies are now so sophisticated they can save time and money by taking away tasks that used to be a burden. AI technologies can be used in a variety of ways to not only collate and segment data but gain insight into customers. The benefits of using AI in pharma marketing are: Personalization: AI can personalize content or messaging to specific consumers through chatbots or virtual assistants. Customer interaction: AI can deliver more personal and interactive experiences by using virtual assistants to help patients navigate complex health information. Targeting: You can use AI to examine consumer behavior and preferences to enable you to communicate the right message .