This update therefore focuses on user experience

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This update was initially launched last August, only for English-speaking countries. Now Helpful Content applies to all other languages, including French . Following this recent development, what's new to know about Helpful Content? Global development with precise objectives With this global expansion, Google is tackling, thanks to Helpful Content, all automated content that has only one goal: to have good SEO, rather than being relevant to users.

The objective therefore comes down to promoting Email Data quality content which brings real added value to Internet users . Thus, Google seeks to discourage unnecessary automated content, which is only created to improve the ranking of pages in search results.  and aims to reward pages that provide a positive experience, while penalizing pages that do not meet user expectations. The impact of Helpful Content Update on website rankings Google says the rollout of its Helpful Content Update algorithm will impact websites, which will be ranked based on their relevance.





Indeed, all sites mainly publishing information without added value will be less likely to be well ranked in Google search results. The reasoning is clear: only relevant information will be given priority. This is why the giant strongly recommends that site owners delete “useless” content. This new algorithm generates a signal for the entire website, which will be taken into account with other existing signals to determine the ranking of web pages .