Second page of search results Knowledge

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Gained here The average time it takes a searcher to complete a search session is 76 seconds Knowledge gained here conclusion Important findings from this study 1. Google search users use autocomplete suggestions 23% of the time. Users searching for informational queries and local searches are more likely to click on autocomplete suggestions than users searching for commercial queries. 2.50% of Google search users click on a search result within 9 seconds. The average time it takes to click on one of the search results is 14.6 seconds. 3. Only 9% of Google search users ever get to the bottom of the first page of search results. 4.15% of users change their initial search keyword. This indicates that Google is providing more relevant search results.

Alternatively, it means that Google search users can select the correct keywords on the first search. 5. After clicking on a search result, only 17% of users return to the search results screen. Only Belgium Phone Number Data 5% of users bounce multiple times for the same query. 6. The majority of Google Search users (59%) visit only one page during a search session. Only 6% of users visit more than 4 pages to get the answer to their query. 7.65% of searchers click on traditional "10 blue links" search results during a search session. 8. 19% of searchers click on an ad, depending on the query. 9. For local queries, 42% of searchers click on a search result within a map pack. 10. 19% of users searching for products click on a Google Shopping result. 11.



On average, only 3% of searchers use “People Also Ask.” However, this behavior varies widely depending on the query. For example, 13.6% of users searching for supplements clicked on “People Also Ask.” 12. Only 0.44% of searchers go to the second page of search results. 13. The average time it takes for a search session to complete is 76 seconds. Additionally, half of all search sessions are completed within 53 seconds. Research method To conduct this study, we asked 454 users in the United States to complete a series of tasks using Google search.