Resist the urge to take shortcuts

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When it comes to setting up your landing pages, even if they’ll only be live a short time. Make sure none of your images or on-page elements are big, bulky, or otherwise slow to load. Large files, numerous photos, and heavy scripts all take time to load — time you don’t have to spare when it comes to your audience’s attention span. UNDERSTAND HOW WEBSITE SPEED CAN IMPACT YOUR SALES Include plenty of social proof Modern consumers are pretty skeptical and discriminating. That means they’re not going to hand over their contact information (or their payment information) without giving it some thought first.

That said, your visitors are going to be scanning your landing page for clues that it (and you) can be trusted. Social proof is a compelling way to inspire trust and peace of mind in an instant, as nothing puts a consumer’s mind at ease quite like Canada WhatsApp Number Data endorsements from other consumers. So if you’ve got testimonials, quotes, and positive feedback from happy customers, place it in a prominent spot where your visitors are sure to see it. Many platforms — like Yelp or Google My Business — will even allow you to embed reviews into a landing page to keep things nice and fresh.



Keep your page up to date Both web users and Google favor fresh, current web pages when it comes to information, so make sure you keep yours up to date. Landing page best practices and trends can also change over time just as surely and quickly as anything else in digital marketing, so stay informed. Update various elements of your pages accordingly. It often doesn’t take much to jumpstart a previously successful landing page and bring it back to life. A quick copy refresh is a must, but even some updated accent colors, graphics, or calls-to-action can make a big difference.