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What do marketers need to know about data science and advertising to avoid unemployment? Share what marketers need to know about big data, data science, and advertising. If big data, machine learning, and artificial intelligence are a distant future for you. Then it's time to sound the alarm. Today data science is used by many companies and social networks. We collect examples of advertising cases where it applies these techniques.
Offline Advertising McDonald's and billboards The largest fast food chain is installing smart billboards on UK Phone Number List streets whose content changes according to road conditions. To this end, the advertising company connects its activity management system to its service, If the roads are clear the billboard will provide drivers with meals on their way home. If traffic is difficult car owners will see text like this traffic jam it? The image of the light at the end of the tunnel and the McDonald's logo is the so-called Golden Arches.

McDonald's billboards advertise banned food and police on smart city boards in Moscow when the topic of banned products was hotly debated when an Italian food store owner installed it on a smart city board. It depicts cheese and deli meats. Lower Shield analyzes the appearance of passers-by and if it recognizes a police uniform it changes the image to an ad for a Russian matryoshka doll store. Giant billboards and huge displays positioned in London they turned on which area exceeds square metres.
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