Think about categories as a whole

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Don’t forget to monitor changes to top navigation links. This can sometimes change without your knowledge, so make sure that everyone is aware of how important interlinking and anchor text is. 7. Social in search Be aware of your social media presence in search engine results pages (SERPs). Test how your brand appears on platforms like Instagram, Facebook, TikTok and YouTube when you perform branded searches. And make sure you take note of the differences between mobile and desktop results. YouTube, being the second-largest search engine, holds particular significance.

Make sure your brand’s visibility is consistent and effective across DB to Data platforms to enhance your brand authority. 8. Testimonials and reviews The introduction of the additional E in E-E-A-T refers to experience, which is why ratings and reviews are so important. On Amazon, in particular, these elements have a significant influence on converting browsers into customers. Implementing schema reviews markup can significantly boost click-through rates. Additionally, focusing on branded queries and combining them with reviews and customer service is crucial.



Ensuring the right teams are involved helps maintain brand authority and reputation alignment. Screenshot 2023 08 28 At 21.32.18 800x446 9. Trustworthy branding Making users feel secure is vital. Ensure your branding reflects this and highlight its importance within your team. Also, remember to be responsive to unhappy customers. This not only relates to customer service but impacts search results and shows your commitment to customer care, enhancing trustworthiness. 10. Automation and bulk realizations When you’re dealing with limited bandwidth, automation becomes a key player in streamlining processes. such as the background category, and identify related pages.