Hummingbird is said to have been the biggest change to

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Google's core algorithm since 2001. Google was clearly trying to provide faster and more relevant searches, especially for mobile users. mobile first Around 2005, the question ``Is this the first year of mobile?'' began to be asked within the industry. Apparently it wasn't 2005 or 2006. It wasn't 2007, it wasn't 2008, it wasn't 2009. If not in 2010, when did Google become a mobile-first company? Then, time passed in 2011, 2012, 2013, and then 2014. Mobile has continued to grow at an abnormal rate, so people were talking about it in an overheated manner. As more and more users embrace smartphones, the search for business opportunities expands. Finally, in 2015, the year of mobile arrived when mobile searches exceeded desktop searches within Google for the first time. While this was true numerically, it was also true that search intent was completely different and conversion rates were much lower on mobile devices.

This was also the year that comScore announced that mobile-only internet users outnumbered desktop-only users . It was also in 2015 that, as many expected, Google announced an update to its mobile-friendly algorithm . This algorithm provided the most relevant and timely results, whether the information was India Phone Number within a mobile-friendly web page or on a mobile app. In 2016, Google introduced AMP to improve page speed. AMP is designed to load content instantly and has been adopted primarily by news media and publishers. And the trend toward mobileization continues. A mobile-first index is being prepared for sometime in 2018. Machine learning, AI, and smart search I mentioned earlier that Google has become a mobile first company due to its success in information search. However, that changed in 2017.





That's because Google CEO Sundar Pichai has declared that Google is an AI-first company. Nowadays, Google search is less about providing a list of links and more about providing information and assistance. That's why Google is putting AI in Google Search, Gmail, AdWords, Google Assistant, and all of its other products. When it comes to search, we're already seeing the impact of AI with GoogleRankBrain . Announced in October 2015 , it was originally used to interpret the 15% of searches Google had never seen before, based on the words and phrases users typed.