Focus on a Particular Product or Service Rather Than Being Amazon.com It is Wise to Keep the Following in Mind Stay Far Far Away From Duplicate and Near Duplicate Content if the Client is an Insurance Agent Dont Have Similar Pages Like Acmeinsurance comcarinsurance Autoinsurance Vehicle Insurance Also Avoid Using the Towncity Names as the Only Modifiers Where No Difference Exists Between Services or Products Acmeinsurance comtownautoinsurance Townautoinsurance Town Autoinsurance Get the Client Involved in the Content Writing They Generally Have Lots of Marketing or Product Material That You Can Pull From and Give.
to a Writer for Topical Ideas and Industry Jargon Consider Like Problogger.net for Specific Content Needs Finance Homegarden Food Etc Dont Overdo Internal Linking With Keyword Rich Anchors Especially on Navigation Try to Keep It Broad From a Keyword Standpoint...car Insurance Vs Italy Telegram Number Data Providence Car Insurance as an Example Use Tools Like Screaming Frog and Xenu to Assess Overall Onpage Health Structural Integrity and Internal Linking Stats Microsoft Also Has an Onpage Assessment Tool Available on Windows Write Your Page Titles and Meta Descriptions With Clickthrus in Mind While.
Mixing in Broad and Local Keyword Variations to Help Describe the Site Rather Than Simply to Keyword Stuff Tools Like Googles Page Speed and Yslow Can Provide You With Detailed Analysis on Potential Site Loading Issues Prior to Launch. I Have Found That Printing These Out Beforeafter is a Good Way to Show the Client Who Typically is a Novice Some of the Stuff That is Going on Behind the Scense. Clients Like Before and Afters When the After is More Favorable Than the Before of Course. Tracking Tracking is Key Naturally So Youll Need to Pick an Analytics Package. There Are Some Decent Google Analytics Alternatives if You Arent.