Relationship marketing comes into play after those customers

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Building strong relationships is the focus of this marketing strategy, not short-term wins or one-time sales transactions. Customer Relationship Marketing Definition Quote Card Usual marketing tactics aim to acquire leads and convert them into customers.  have made a purchase. This is when businesses work to establish a long-term relationship with the customer, in order to encourage repeat business. By providing excellent customer service and creating a positive customer experience, businesses can increase the likelihood of a customer returning in the future.

Companies using relationship marketing Almost all successful businesses use relationship marketing in one form or another. However, the most notable examples are those that have built their entire business model around it, such as these examples below. Mercury CY Lists Drug Mercury Drug is the leading drugstore chain in the Philippines, and they understand customer loyalty very well as seen in their programs (they launched their Gamot Padala back in 1999). How Mercury Drug practices relationship marketing is seen in two remarkable initiatives: their exclusive Coupon Calendar for their loyal customers that was launched back in 1998, and the famous Suki (which translates to patron or regular customer) Card that was launched in 2000.




With the Suki Card, customers earn points for every purchase, which they can use as payment at Mercury Drug stores. Believe me when I say that everyone and their mother has a Suki Card. Mercury Drug Suki Card The program has been a massive success, as it not only increases customer loyalty, but also encourages them to recommend Mercury Drug to their friends and family. Netflix Would you believe me if I had told you that there is a journal article (yes, an academic paper!) on Netflix’s relationship marketing? Netflix is a prime example of how relationship marketing can be used to create brand loyalty.