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Which we have learned is more nuanced in a pandemic. Among them we mention Dior , which already last year created an evocative and engaging short film to replace the haute couture show by collaborating with director Matteo Garrone. Subsequently, Fashion Weeks officially went digital for many brands, which often chose the phygital formula , physical events behind closed doors, broadcast through digital channels. However, some brands have chosen not to participate in any form in the flagship events for the fashion world, canceling the fashion shows and not replacing them with digital events. Summing up to look to the future Covid has been part of our lives for about a year and we can now make a broader reflection on the topic of offline and online events. We think that such a long period of physical distancing will mark a profound change in the way we look at travel, towards the workplace and towards physical events.

How many evaluations will we make before organizing meetings in person, now that we photo editing servies have worked for a year, and effectively, remotely? How many operators will still choose to travel if faced with the opportunity for one to one digital meetings with other operators and participation in high quality online events ? The post pandemic period will most likely give us a more digitalized world, this transformation is already there for all to see. We think that the cultural change after a year of pandemic cannot be underestimated, it should instead be anticipated by companies and embraced as a new opportunity . AND EMILI deals with strategic development and consultancy on digital channels.



The importance of failure in Design Thinking Stefano Folegati Stefano Folegati Oct , PM Cover photo Sarah Kilian via Unsplash Fail fast, fail often is one of the recurring mantras in the world of start ups and digital in general. The sooner you try an idea, the sooner you understand that it doesn't work, the better then you can move on to the next experiment. Various concepts in the Lean and Design Thinking field are associated with this motto, such as MVP Minimum Viable Product and GOOB Getting Out Of the Building , coined by Steve Blank at the basis there is the notion that every design idea must be treated as a hypothesis to be validated with an experiment to be subjected to real users.