Shipping videos are often shared from Ulta

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Influencer Partnerships Temu uses influencer marketing to promote and engage customers on social networks, especially TikTok. But instead of focusing on big names or macro-influencers, Temu works with micro-influencers to amplify their reach and increase brand awareness. What's the reason? “Micro influencers have strong communities, so their endorsement means strong trust in these products,” SimilarWeb e-commerce expert Ines Durand told the BBC. Youkywu on TikTok is one such influencer.

She has over 80,000 followers and posts about her daily life belize number dataset and "favorite things." and Temu. The company actively seeks relevant influencers such as TheCraftyDIYGuy on YouTube. “Temu actually contacted me and asked if I would like to collaborate with them on this video, they wanted me to share some of their products and of course I jumped at the chance and said yes,” TheCraftyDIYGuy explained.

"This was probably one of the most organized hauls I've ever had." These influencers encouraged others to do the same. On TikTok, the hashtag #temuhaul has nearly 180,000 posts. 6) Capitalize on big events While Temu has invested heavily in online advertising, in 2024 they made a bold move by booking advertising space for the Super Bowl, with the aim of attracting US users to the platform. The brand reportedly purchased four 30-second commercials at a cost of $7 million each.