Presence Digital Marketing

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Looking ahead to the future of digital marketing, Brennan predicts a larger lean toward consumer-led ethical standards and a greater emphasis on personalisation and user experience.

Consumers are increasingly aware of the digital privacy and ethical issues associated with australia mobile phone number online activities. High-profile data breaches, scandals involving tech companies, and media coverage have raised awareness and concerns among the public. “Digital marketers and business owners need to keep in mind the impact this could have for them”, says Brennan. “This is the number one threat to any business’s online reputation. Customers simply won’t
trust brands that don’t value their privacy.”

“Moreover, personalisation and user experience will play pivotal roles, as businesses strive to provide tailored, meaningful interactions. By harnessing AI and data-driven insights, brands will enhance user experiences, delivering content and services that resonate with individual preferences, thereby fostering stronger customer relationships and brand loyalty.”

For more information about Keeping it Human for your business or to schedule an interview with John Brennan.



ePresence was founded in Cork in 2008 by Gillian and John Brennan and has since grown to a team of 14 full-time and freelance staff and has offices in Cork, Wexford and Kerry.
The agency offers a wide range of digital marketing services, including digital advertising, SEO, social media management, content marketing, email marketing, and web design, allowing clients to access a full suite of digital marketing solutions under one roof.