Unlike Numericable, the General

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This example demonstrates the benefit of crosschannel communication and a presence on social networks in order to monitor discussions and react instantly to prevent everything from degenerating Sexist communication  General Council of Moselle  Council of Moselle issued a press release indicating that it was today unfortunately necessary to resort to provocation to convey more noble ideas but which do not benefit from sufficient media impact. In order to preserve its image, the General Council of Moselle also published an advertisement this time attacking men above,


As in the example of Bad Buzz by Numericable. Sexist Bad Buzz Example  Stabilo The Albania WhatsApp Number specialists know this. Mass marketing is over, personalization of offers is essential to ensure the sustainability of its activity. But there, Stabilo made a mistake with Néon, its highlighter for women Sexist communication  the stabilo for women It all started with a press release aimed at presenting the new highlighter. At first glance, the idea is not that shocking. The angle of presentation, however, is much more  Reconciling elegance and practicality,





Sports a slender and fluid silhouette, softened curves, a velvet touch. . Here too, sexist clichés are rife. The reaction of Internet users was not long in coming. The brand also had to present these apologies on Twitter, where the Bad Buzz started. To highlight the touch of humor here, welcome! Sexist Communication  the stabilo for women Finally, Stabilo was able to react immediately, avoiding a deterioration of its brand image. However, this communication is difficult to understand, a few months from another example of similar sexist