They use BLE ( Bluetooth Low Energy) technology , a type o

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Ons are devices that, when installed on the site, can identify any mobile device , such as smartphones. They use BLE ( Bluetooth Low Energy) technology , a type of Bluetooth that uses less energy. The name "beacon" was patented by Apple. For this reason, the term iBeacon is also frequently used to refer to this innovation, mainly when the reference is in devices that recognize the brand's smartphones. Despite this, the market quickly positioned itself, naming the technology as a "BLE device", although, out of habit, most people call it a beacon. It is worth noting that many confuse the beacon with NFC ( Near Field Communication ) technology .

Although both are similar and use wireless technology to communicate with Iran WhatsApp Number Data other devices, they are different in some crucial points. NFC is less invasive, since its range is much smaller, just a few centimeters. Additionally, to connect, authorization is requested to access the user's device. For example, if the consumer finds a display case that has NFC technology to provide more details about the mannequins, it is possible to bring the smartphone closer to obtain that information .





Do you realize how this is a customer initiative? How does the beacon work? In addition to consuming less energy from the device, when compared to common Bluetooth, the beacon emits radio waves, which allows greater penetration into the walls of the establishment. It really is the ideal tool for closed environments . Thus, when the customer enters the store, we consider the beacon as a signal emitter and the consumer's smartphone as a receiver. If the customer has the store application installed on their mobile phone and their Bluetooth is enabled, they will be able to receive notifications and other promotional actions from the store . These actions can be the most diverse, from just saving the information that oc