How to write a powerful call to action?

tasnuba12312543

A call to action or from English CTA (Call to Action) is a term from the marketing world heard of by many who advertise business on the Internet. This is something you inevitably encounter online and even offline every day. After all, we are surrounded by thousands of companies that attract new customers. We will tell you how this tool works and how to use it to promote the business.

    The material is prepared by the Revvy service, which helps local businesses to promote on maps and attract new customers.

Types of Call to Action and Why It is Needed
As we have already mentioned, marketing and the call to action are insuitable. CTA varies depending on where it comes to the eye:

    In the promotional materials. The call to action is used as the last stage of the AIDA funnel in marketing. Here it is necessary for the buyer to perform the shopify website design  target action. It can be: buying, subscribe or even a donation. Before the call, copywriters place the text with the advantages of the product, and at the end of the promotional material is sent by the already motivated reader to the action. Such a call is found almost everywhere: on sites, in promotional videos, emails and even on advertising booklets of delivery services, shops and restaurants.

    In recommendation systems based on content and in social networks. These include: YouTube, Instagram, VK, Telegram, Zen, VC and other platforms. Calls for action are usually used here in each material: video, article, or post. The goal is to gain subscribers and show the recommendation algorithm the interest of users. For example, YouTube bloggers ask you to be liked, comment on videos and subscribe to the channel. Because a large number of subscribers increase the coverage and number of promotional offers.



    On corporate websites. These types of calls to action differ from previous ones. After all, the goal is not to attract a new client directly. Here the visitor falls at the top of the sales funnel. Companies thus collect personal data of users in order to offer products or services by mailing in messengers or by e-mail. This method works well in the B2B business.

But there is a logical question - "Why make a call at all, if a potential client himself can make a target action, if he liked the product?".
The answer is simple – this is how the psychology of buyers works. If there is a button “To Buy” – then you can sell and make a deal right now. In marketing, the call to action is considered a motivator.
Moreover, according to Digitaloasis, the clickability of content with an appeal to action increases by 370%, if it has a call to action.
Here is a call to action in advertising, an example: